As artificial intelligence reshapes business, content, and creativity, one big question remains: what can humans do that machines never will? In this episode, we sit down with Mark W. Schaefer — marketing futurist, bestselling author, and Executive Director of Schaefer Marketing Solutions — to discuss his powerful new book, Audacious: How Humans Win in an AI Marketing World.

Mark argues that the future won’t belong to the people who try to outsmart AI — it will belong to those bold enough to out-human it. Through case studies, interviews, and more than 100 actionable insights, Audacious becomes both a roadmap and a rallying cry for creators, marketers, and leaders who want to reclaim authenticity in a world flooded with automated content.

In this conversation, we explore:

• What inspired Mark to write Audacious.
• How to find purpose and meaning in an AI-driven workplace.
• Why being human is becoming the ultimate competitive advantage.
• How to inject courage, originality, and audacity into your brand story.

Mark is a globally recognized marketing strategist, keynote speaker, and bestselling author of Marketing Rebellion, KNOWN, and Belonging to the Brand. To learn more about him and his work, visit BusinessesGrow.com and join the movement at #AudaciousBook.

Episode also available on Apple Podcasts: https://apple.co/38oMlMr

Keep up with Mark Schaefer socials here:

X: https://x.com/markwschaefer

Instagram: https://www.instagram.com/markwschaefer/

Facebook: https://www.facebook.com/mark.schaefer3/

Youtube: https://www.youtube.com/c/MarkSchaefer

Tiktok: https://www.tiktok.com/@markwschaefer

🛍️ Recommended Products & Reads from This Episode:

• 🎙️ Blue Yeti USB Microphone – A top choice for aspiring podcasters and speakers who want professional-grade audio at home.
  👉Check it out

Note: These are affiliate links. If you make a purchase through them, we may earn a small commission at no extra cost to you. It helps support the podcast. Thank you!

Podcast: Play in new window | Download | Embed